Tourism in the North Pennines is based on the area’s natural assets or special qualities, qualities which also lie at the heart of quality of life for local people.
The AONB Partnership works in a variety of ways with tourism organisations, businesses and communities to promote sustainable tourism – tourism which takes into account the needs of the environment, local residents, businesses and visitors – both now and in the future.
2019 Tourism Forum
The fourth North Pennines Tourism Forum was held on Thursday 2 May 2019. The theme was ‘Digital Landscapes’… developing, integrating and interacting. Over 50 people attended and went away buzzing with ideas to embrace digital in their own businesses.
To help businesses, community groups, individuals and charities to gain benefit from being located in/operating in the North Pennines AONB & UNESCO Global Geopark the AONB Partnership has produced a series of 5 Locator Logos. More information and how to apply to use the logos.
Tourism business survey
Between February and May 2016 the AONB Partnership carried out an online survey aimed at tourism enterprises working in and near the North Pennines. A total of 90 businesses responded giving us an unrivaled overview of the state and shape of the industry in the area.
Tourism Working Group
The responsible tourism work of the AONB Partnership is guided by its Tourism Working Group. The Group meets three times a year and is Chaired by Pauline Elliott/Ian Baker – owners and managers of Ninebanks Youth Hostel.
Sustainable Tourism Enews
The AONB Partnership produces an enewsletter designed for tourism businesses in and around the North Pennines. If you’d like to be added to the list – send an email to firstname.lastname@example.org
People come to the area to experience and discover its stunning landscapes, wildlife, dark night skies, colourful hay meadows, glorious waterfalls, moorland expanses and cultural heritage.
To maximise the benefits of the area as a destination where visitors can ‘get away from it all’ and experience what makes the area special without compromising the environment and local people’s quality of life we need a responsible approach to marketing the area and a responsible industry to back up the claims.
The current North Pennines AONB Management Plan (2014-19) sets out a vision for tourism in the area in the year 2025:
“The tourism industry is both environmentally responsible and economically sustainable. Tourism is based on, and actively supports, the special qualities of the North Pennines AONB and Global Geopark.
- Visitors perceive the North Pennines as a high quality, green destination where they can experience, understand and contribute to the natural and cultural heritage of the AONB;
- Local communities welcome visitors, are proud to communicate what’s special about their area, and benefit economically from appropriate levels of tourism; and
- Organisations working in tourism in (and around) the AONB recognise the North Pennines as a destination and work together to promote a sustainable industry.”