Aneta and Lucie trial a business survey in the AONB
Two tourism management students from the Czech Republic have recently been working with the North Pennines Area of Outstanding Natural Beauty (AONB) Partnership to develop and trial a tourism business enterprise survey.
Aneta Lysakova and Lucie Uhlova are studying at the University of Hradec Kralove. The university works closely with the Bohemian Paradise European Geopark. The request for an exchange came through the European Geopark Network.
Aneta and Lucie reflected on their two week exchange: “We’ve gained a lot from our experience of visiting the North Pennines and working with staff from the AONB Partnership. It has been great to get to know the picturesque landscape and to work with tourism businesses in the area. We hope that the work we have been involved with will be helpful for the tourism industry in the North Pennines. We’ll take home unforgettable memories of our visit and the people we’ve met.”
Aneta and Lucie developed a test survey and visited four tourism businesses in Weardale to try it out: Dowfold House B&B in Crook; Cromer House Barn in Frosterley; Low Cornriggs Farm near Cowshill; and Killhope, the North of England Lead Mining Museum.
The work will support the preparation of a five-year strategy and action plan to develop sustainable tourism in the North Pennines – supporting an application to gain recognition for the area by achieving the EUROPARC Charter for Sustainable Tourism.
Jill and Rupert Richardson, owners of Dowfold House B&B, participated in the trial survey and said: “We were very happy to test the survey with Aneta and Lucie. The survey itself was thought-provoking and made us think about our business and what we would like to see happen in the North Pennines.”
Shane Harris, Tourism and Communications Manager for the North Pennines AONB Partnership, said: “Aneta and Lucie were really enthusiastic about the project and enjoyed meeting people involved in the tourism industry in the North Pennines. We’ve had excellent feedback from the four businesses we tested the questionnaire with and the trial has really moved this piece of work forward. Once the full survey is carried out and the results analysed we should gain a much better understanding of the nature of the tourism industry in the North Pennines. It will also provide an opportunity for businesses to tell us what they would like to see happen to support the development of sustainable tourism in the area. We’re really gratefully for their work and the new thinking they brought to this project – a critical step to help us work towards the European Charter for Sustainable Tourism.”
Released: 19 September 2012